keisha-tara watkin

Born and raised in the Bronx, Keisha-Tara Watkin is dedicated to championing cultural diversity and celebrating the rich heritage of those worldwide. Taking her multicultural roots and environment to inspire her, she headed on a career path that will challenge her and push her limits.Keisha-Tara started off her career unofficial running fan pages on MySpace and Twitter for artists such as The Jonas Brothers, Miley Cyrus and Taylor Swift at a young age. She quickly developed her love for the music and beauty industry while learning various skills in doing so. Fast forward a decade later, Keisha-Tara has worked with companies such as Universal Music Group, DevaCurl, Sephora, Capitol Music Group and more.In the last four years, Keisha-Tara has taken on many different roles in the music industry. She has accomplished goals such as helping with the development of bringing K-POP and J-POP to the United States, starting her own freelance PR business, building relationships with brands such as OHTNYC and Emme Essentials, and project managing several PR campaigns. In addition, she has worked on projects with Travis Japan, Lola Young, Leon Thomas, and more.

writing samples available upon request.contact: [email protected]

press.

and more..

In addition to these press clippings, I've secured over 100 different placements for releases underneath the UMG roster umbrella across both digital and print editorial between 2021-2022.

brand partnerships.

NCT 127 x Boba Guys x Mandu

NCT 127 x Boba Guys was a brand partnership activation that included Mandu Apparel and Accessories KPOP Store and SubKulture done on the behalf of the °1824 team under Universal Music Group. My role within the brand partnership was to connect Mandu Apparel and Accessories KPOP Store to SM Entertainment and Capitol Records to ensure a successful partnership. In addition, I helped out on the ground where I was able to do giveaways, organize the lines, and create a well-rounded experience for fans.

Kajo x Emme Essentials

Kajo x Emme Essentials was a brand partnership product launch. With this brand partnership, Kajo was able to create a special candle with Emme Essentials which is due to be released in tandem with his next project. This product launch serves as °1824's first successful brand partnership product launch.

social media.

At my time at °1824, I served as a social media manager on the official account where I was able to increase the following by 93% and engagement by 190%. Some examples of the viral tweets are down below.